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VIDEO PRODUCTION
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Video marketing combined with video content of all sorts is the most direct route from the eyes to the heart. It communicates quickly and effectively, and they boost response + ROI instantly. We’ve experienced how visual communication takes place at lightning speed in the human brain. It is one of the most effective marketing is visual in nature in part because of the speed at which consumers skim from one activity to the next across all devices. Read more to know how we can help boost your business.
07 December 2019
Online Video. Should you have one or not.
What We Do
VIDEO PRODUCTIONS
WITH AN X.
We create wow video’s that boost your business.
- Stock Video
- Live Action Video
- Stop Motion Video
- White Board Video
- 2D Animation Video (Character Based)
- 2D Animation Video (Object Based)
- Motion Graphic Video
- App Demo Video
- Painting Explainer Video
- 3D Animation Video
- Micro Video
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TYPES OF VIDEO PRODUCTIONS EXPLAINED
STOCK VIDEO
We use stock videos that are creatively stitched together to blend with a great narrative of your message from our creative writers. These videos are ideal if you want high quality content in a short span of time.
LIVE ACTION VIDEO
These are short films that involve real locations and actors. They add a human touch to your videos and if you prefer something real over an animator video, live action videos are the way to go.
STOP MOTION VIDEO
In these videos’ objects are moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence. They are a fun and creative way to show an explainer video.
WHITE BOARD PRODUCTION
These are awesome for explaining complex problems or concepts in a simple and engaging format. The concepts are explained by narrating and drawing pictures on a whiteboard. Just give us the message that you wish to deliver and we will work on creating the perfect storyboard for you.
CHARACTER BASED
2D ANIMATION
Here we use 2D cartoon animations to explain how your product or service can help your customers. These videos are fun and engaging as we tell the story through cute characters, thereby humanizing your brand and building an emotional connection with your customers.
OBJECT BASED
2D ANIMATION
These are also 2D animation videos but here the message is explained through objects and other elements rather than a character-based approach. The objects are skillfully animated to explain your message in a very clear and illustrative manner.
MOTION GRAPHIC VIDEO
Motion graphics is a combination of film, animation and graphic design. They are a combination of different creative elements like typography, illustration, logos, shapes and video. They are then animated to tell a story in a stunningly visual video.
APP DEMO VIDEO
If you want a complete walkthrough of your product or if you want to highlight the new updates to your product; then Demo videos are the way to go. These are animation videos with the specific purpose of addressing FAQs They show and explain exactly how your product works.
PAINTING EXPLAINER VIDEO
As the name suggests, in this video, the narrative goes along with an animation of a painting. These are similar to whiteboard animations, but they have the advantage of using colors and beautiful illustrations through painting.
3D ANIMATION VIDEO
If you want to impress your visitor right off the bat through stunning visuals, 3D animation videos are the way to go. We break down complex ideas into visually stunning and effective motion graphics to engage your audience. They are ideal for industries that use proprietary technologies which are hard to explain otherwise.
MICRO VIDEO
If you only have a short message to deliver and you need it done fast, go for Micro Videos. These are videos that are just under a minute and are ideal for social media platforms. Best for Video Ads and Social Media Blurbs.
Insights
Not sure how effective these videos are or how it can help your business grow?
In this case, lets give you an insight about the benefits of explainer videos and why you should have one.
- They Build Trust and Credibility: To earn the trust of your customer, you need to engage with them. They need to feel that you have made an effort to reach out to them. Nothing is more engaging than a killer explainer video to show the customer that you have taken the effort to explain things to them.
- They Boost Sales & Conversions: The purpose of having a video marketing campaign is to drive the customer to take some sort of action like a product purchase or email subscription. Explainer videos are a great way to do so as the customer gets a video preview of what to expect after buying into a product or service.
- They Convey A Lot More Information in A Short Span of Time: According to Forrester Research, a minute of video is worth 1.8 Million words. Putting this into perspective, a one-minute video has the same influential power as 900 blog posts of 2000 words each.
- They Improve Email Marketing Campaigns: According to Syndacast, just by including the word explainer video in the subject line, you can boost open rates by 19% and click-through rates by 65%. These are perfect for nurturing leads.
- They Reduce the Bounce Rate of Your Webpages: By adding an explainer video, your visitors will spend more time on your website and could compel them to engage more around your site.
- They Improve SEO Rankings: User engagement rate and time spent on a website is an important search ranking signal. Since viewers spend more time on your website by watching videos, search engines like Google will take your website is a useful one. This will help you rank better & drive in more organic traffic to your website.
- Videos Have A Big Reach on Social Media Platforms: By having an explainer video you can reach a much wider audience on social media, since social media are all about videos today.
- They Are More Engaging & Compelling: A good explainer appeals to the emotion of the viewer. It highlights the difficulties that customers face and offers solutions to your problem. People are inspired to take action not based on fact, but based on emotion.
- They Are More Human and They Show the Personality of The Brand: The style and the messaging of explainer videos are very simple and humane. Customers can easily relate to them. Having one also gives you the chance to showcase your brand persona.
Our Approach
We are here to help and apply a consultative customer-centric approach to each project.
We Listen.
We Plan.
We Work.
We Create.
We Deliver.
We Support.
We bridge It.
Contact Us
Thank you for your interest in Cxessentials. Please contact us using the information below.
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