Client: NVBS®Year: 2022StrategyLogotypeTaglineColorsTypographyGraphic ElementsLayoutBrand DesignPhotographyStationaryGuidelines
Dennis VictorSergii Shakh
(1) LOVE ALL: Primarily means 0-0. A badminton game starts with the scoring of Love all which means 0-0.
(2) TRAJECTOR—STROKES: The trajectory strokes are fluid illustrations of the different kinds of shots played in a badminton game such as smash, toss, drive, lift, clear, tap, slice, and so on.
Archivo is a grotesque sans serif typeface family originally designed for highlights and headlines. This family is reminiscent of late nineteenth-century American typefaces. The technical and aesthetic characteristics of the font are both crafted for high-performance typography. It was designed to be used simultaneously in print and online platforms and supports over 200 world languages.