NVBS®, founded in 2016 with its headquarters based in Doha is now Qatar's leading badmintion sport training academy. We partnered with the founding team to rebuild the academys brand identity.

Project Information

Client: NVBS®
Year: 2022

Strategy
Logotype
Tagline
Colors
Typography
Graphic Elements
Layout
Brand Design
Photography
Stationary
Guidelines

Credits

Dennis Victor
Sergii Shakh

WWW & Domain naming

nvbs.qa

nvbs.com.qa

(1) LOVE ALL: Primarily means 0-0. A badminton game starts with the scoring of Love all which means 0-0.  

(2) TRAJECTOR—STROKES: The trajectory strokes are fluid illustrations of the different kinds of shots played in a badminton game such as smash, toss, drive, lift, clear, tap, slice, and so on.

Primary Typeface

Archivo

Archivo is a grotesque sans serif typeface family originally designed for highlights and headlines. This family is reminiscent of late nineteenth-century American typefaces. The technical and aesthetic characteristics of the font are both crafted for high-performance typography. It was designed to be used simultaneously in print and online platforms and supports over 200 world languages.

© 2018—2022
TFUS®
TFUS: Thinking. Forming. Unlocking. Shaping.
TFUS: Thinking. Forming. Unlocking. Shaping.